The product is a non-sport trading card featuring an insert card with the title "Firepower Maximum Firepower 3 of 20." This card falls under the category of collectibles and is part of a non-sport franchise. The card likely includes unique features and artwork that make it desirable for collectors looking to enhance their trading card singles collection. This insert card adds value and character to the card set, appealing to fans of the non-sport trading card genre.