A vegan shampoo for medium to thick color-treated hair that protects vibrancy & nourishes deeply Delivers a rich creamy texture formulated with over 90% naturally derived ingredients to reduce color fade & buildup Combines certified organic apricot seed oil & bio-fermented arginine to smooth strands & seal the cuticle for radiant shine Infused coconut-derived surfactants & mineral magnets from rice & corn to cleanse gently while neutralizing dulling particles Supports hair strength with soybean oil, tocopherol & sodium phytate for antioxidant protection & moisture retention Enhances color longevity with dual-charged molecules that shield hair from water penetration & washout damage Suitable for medium to thick hair types including color-treated, highlighted & chemically processed strands Made in the USA